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Get The ANSwer on BCAA’s

Get The ANSwer on BCAA’s

  What are BCAAs? BCAA stands for branched-chain amino acid. The name comes from the fact that the amino acid ‘side chain’ is structurally forked or branched, which is part of the reason for their unique function amongst amino acids. There are three amino acids that comprise the BCAAs: leucine, isoleucine, and valine and all 3 are considered ‘essential’ since the body cannot synthesize them on its own, and therefore they need to be obtained from the diet via food or supplementation. The BCAAs are found in protein-rich foods, with the highest concentrations in chicken, beef, fish, eggs, and whey protein. Our bodies digest these...

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MagicLION™ – Natural Neurogenic & Nootropic

MagicLION™ – Natural Neurogenic & Nootropic

MagicLION™ – Natural Neurogenic & Nootropic #embracethelion is more than just a marketing hashtag, it’s a call to awareness for the people. It’s an introduction to a new class of ingredients that many people haven’t even heard of, yet the majority of them need in today’s fast-paced world where multi-tasking is a prerequisite of survival. Unfortunately for most, our mental energy is limited, and the presence of distractions at work, at home, on television, the internet, social media and our mobile devices creates an environment where the depth of penetration of any single piece of information is very shallow. We end up...

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What is a nootropic?

What is a nootropic?

  Most of us have seen the movie ‘Limitless’ and the concept of a mind-expanding drug compound (NZT) that grants the user laser like focus and super-human cognitive ability. While a drug as powerful as NZT may be a fairy tale or perhaps still in development, there are several naturally occurring herbs that can provide significant cognitive enhancement and act functionally as nootropics. A nootropic is defined as substance that improves mental and cognitive function; things like memory, creativity, focus, executive function and mental energy.   There are several classes of nootropic substances, many of which are classified as prescription...

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Maximize Your Workouts with New Amino HP

Maximize Your Workouts with New Amino HP

  Train Harder. Recover Faster. In life, you typically get out what you put in – Hard work pays off! But we’re all limited by the same number of hours the day, so what separates those that rise up and succeed from those that waddle in mediocrity? The answer is simple, the most successful people leverage their time and maximize efficiency. They achieve in 30 or 60 minutes what others may drag out over a full afternoon. Whether it is your studies, your business, or more specifically in this case, your athletic performance – if you can make optimal use of...

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The Power of Trimethylglycine (TMG) Supplementation

The Power of Trimethylglycine (TMG) Supplementation

  So what is Trimethylglycine? Trimethylglycine or TMG is also more commonly referred to as betaine (BEET-ah-een). For the chemists, as the name implies it is a trimethyl derivative of the common amino acid glycine. TMG is commonly found in our diet in beets (that’s where the name betaine came from), whole grains, spinach and shellfish. TMG can also be made in the body naturally via oxidation of choline-containing compounds. One of its primary functions in the body is to act as an ‘osmolyte’ and increase water retention of cells. It migrates in and out of cells to preserve cellular...

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