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Get The ANSwer on BCAA’s

Get The ANSwer on BCAA’s

  What are BCAAs? BCAA stands for branched-chain amino acid. The name comes from the fact that the amino acid ‘side chain’ is structurally forked or branched, which is part of the reason for their unique function amongst amino acids. There are three amino acids that comprise the BCAAs: leucine, isoleucine, and valine and all 3 are considered ‘essential’ since the body cannot synthesize them on its own, and therefore they need to be obtained from the diet via food or supplementation. The BCAAs are found in protein-rich foods, with the highest concentrations in chicken, beef, fish, eggs, and whey protein. Our bodies digest these...

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What is Stress Doing to Your Body?

What is Stress Doing to Your Body?

  If you’re reading this, you’ve experienced stress—and that’s not necessarily a bad thing. Stress is all around us and almost all of us are familiar with it in one way or another. It can be caused by just about anything we’re exposed to on a daily basis – work, relationships, kids, financial obligations, worries about the future. But stress is complex and eludes simple definition. It includes the stressor and the stress response, psychological and physiological components, as well as acute and chronic effects. Stress itself isn’t the problem. Without it, we wouldn’t have the drive to get up...

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MagicLION™ – Natural Neurogenic & Nootropic

MagicLION™ – Natural Neurogenic & Nootropic

MagicLION™ – Natural Neurogenic & Nootropic #embracethelion is more than just a marketing hashtag, it’s a call to awareness for the people. It’s an introduction to a new class of ingredients that many people haven’t even heard of, yet the majority of them need in today’s fast-paced world where multi-tasking is a prerequisite of survival. Unfortunately for most, our mental energy is limited, and the presence of distractions at work, at home, on television, the internet, social media and our mobile devices creates an environment where the depth of penetration of any single piece of information is very shallow. We end up...

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What is a nootropic?

What is a nootropic?

  Most of us have seen the movie ‘Limitless’ and the concept of a mind-expanding drug compound (NZT) that grants the user laser like focus and super-human cognitive ability. While a drug as powerful as NZT may be a fairy tale or perhaps still in development, there are several naturally occurring herbs that can provide significant cognitive enhancement and act functionally as nootropics. A nootropic is defined as substance that improves mental and cognitive function; things like memory, creativity, focus, executive function and mental energy.   There are several classes of nootropic substances, many of which are classified as prescription...

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Muscle HP: Horsepower!

Muscle HP: Horsepower!

Muscle power and muscle strength are often used as interchangeable terms. However, power actually refers to the ability to generate force quickly; think of the clean and jerk action, a baseball swing or the explosion of a vertical jump as examples that would measure muscle power output. Muscular strength on the other hand is the generation of muscle force without reference of time or speed – things like one-rep max bench or deadlift are pure strength movements. For the athlete of course, the ability to maximize muscular force with speed makes for an incredible combination that can ultimately mean the difference...

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